Seemingly overnight, everyone’s talking about Temu, an online shopping app full of deals that seem too good to be true. You’ll find $17 wireless earbuds, $1 “gold” necklaces and $23 wedding dresses.
No wonder Temu is the most popular shopping app in the U.S., behind only Amazon. But most of us know little about the app's origins. Like some other apps, it’s tied to China.
Where did Temu come from?
This app isn't some fly-by-night operation. Temu (pronounced "tee-moo") is based in Boston by PDD Holdings Inc. PDD is headquartered in Shanghai. PDD also owns the e-commerce platform Pinduoduo headquartered in – you guessed it – China. (More on Pinduoduo and its shady app below.)
Over 50 million Americans have downloaded Temu since it launched stateside in September 2022. You might remember its expensive Super Bowl ads promising to let you “shop like a billionaire.”
Searches for terms like "Is Temu legit" surged once Americans saw just how cheap the prices are. Not surprisingly, you get what you pay for.
What you need to know before using Temu
First, you're buying goods directly from manufacturers in China and other parts of the world. That's why shipping times are often much longer than on sites like Amazon. You might get your stuff in a week, but that could be more like 12 days.
For the most part, the prices are low because the goods are cheap. The pictures of what you see advertised may not be what you actually get.
Online reviewers seem to agree: Cheap is nice, but not when the quality is too shoddy to use. Temu’s BBB rating is 2.25/5. Reviews at TrustPilot are interesting, with 38% 5-star reviews and 41% 1-star reviews.
But that’s not the worst of it. As you shop, Temu collects lots of information.
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It gets worse
Temu isn’t unique in all the info it wants to capture from your phone, of course. Most apps out there want as much as you’ll give up. But considering its ties to Communist China, the permissions seem even more frightening to me.
Temu collects, among other things:
• The info you provide, like your name, address, and phone number.
• Details you enter, like your birthday, photo, and social media profiles.
• Your phone or computer’s operating system and version, your IP address, GPS location (if you allowed it), and browsing data.
They also gather more about you from third-party sources, including Temu sellers, public records, social media, data brokers, credit bureaus, and marketing partners.
Americans using Temu are selling the country out for bargains that really aren’t worth it. I say you delete it. Here’s how:
On iPhone, Long-press an app, then tap Remove App > Delete App. Tap Delete to confirm.
On Android, touch and hold an app, then tap Remove App > Delete App > Delete.
